With a focus on ranch-based consumer marketing, the marketing principles included are universal and contain much for everyone to become better marketers in any competitive marketplace. Carolyn Nation shows how to reach educated consumers who want to be reassured that products are more than just the illusion of healthy -- bearing meaningless “natural” labels. She describes how to reach consumers who want you to be their personal farmer with products and services they trust. This book is chock full of valuable and useful ideas that can be immediately implemented to market any consumer product, grassfed or otherwise – from farm stand to farmers’ market to buying clubs or online sales.
Copyright 2011, softcover, 368 pages.