Joel Salatin and his family are third-generation organic farmers who believe that humanity has the duty of acting as steward of the Earth and as such is required to nurture, protect and embellish it. This philosophy precludes the use of toxic chemicals, debasing substances, and erosive practices, and instills instead an insatiable thirst for agricultural truth. The Salatins are full-time farmers, relying on their Polyface Farm for sustenance and so have developed production, processing and marketing systems that make an end-run around agriculture's roadblocks.

Salatin has written three books: Pastured Poultry Profits, Salad Bar Beef and You Can Farm, describing how his family manages their farm and how anyone willing to work hard can farm successfully and healthfully.

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