Honor System Marketing
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With this book, Jeff Mcpherson reports that honor systems are making a comeback in the 21st century. Drawing on years of personal experience and interviews with dozens of fellow farmers, business owners and customers, he shows how you can make the honor system work to your advantage.
Honor System Marketing tells how to adapt honor marketing to fit your own needs and capacities. Mcpherson details how to avoid common pitfalls, manage finances, and maintain a sense of optimism. This book shows how honor system marketing can become an essential tool for doing business and reviving our spirit of trust in humanity.
Copyright 2011, softcover, 200 pages.
About Jeff Mcpherson
Jeffery L. Mcpherson holds a B.S. degree in agronomy (crop and soil science) from North Caroline State University. He has over 20 years of experience growing and marketing horticultural crops, such as wine grapes, fruits and vegetables. He has also taught horticulture and enology at a North Carolina community college. Mcpherson travels frequently giving presentations and workshops on honor system marketing and basic enology or winemaking. He and his wife Brenda have been operating an honor system market on their farm for more than a decade.